Manning Selvage & Lee's (MS&L) Toronto office today announced it has expanded its management team by promoting consumer practice leader Krista Webster to creative director, and appointing Susan Tyndall to SVP, consumer practice leader.  Webster has successfully led the consumer/consumer wellness practice for three years.  Both appointments are effective immediately.

"The creative director position is unusual in a PR agency, but it fits perfectly with the growing importance of creativity and innovation in our business,“ said Gayla Brock-Woodland, managing director of MS&L Toronto. “We have a reputation for developing leading edge influencer and engagement strategies for clients like Procter & Gamble, and expect this leadership position to keep us ahead of the curve in reaching target audiences in totally new ways."

In the position of creative director, Webster, who has pioneered innovative communications programs for youth, women’s, men’s, healthcare and pet products, will oversee an expansion in MS&L’s influencer and engagement capabilities, including new media, influencer outreach, direct to consumer, word of mouth and buzz marketing.  She will also continue to provide strategic and creative counsel on several accounts.

As SVP, practice leader, consumer/consumer wellness, Tyndall will manage the firm’s largest practice group with a focus on continued business and team growth.  She brings to MS&L 12 years of marketing communications experience and specializes in brand building, special events and influencer outreach across retail, fashion, food & beverage and consumer wellness sectors.  She most recently served as VP, marketing communications at NATIONAL.  Her clients have included adidas Canada, Holt Renfrew and Wal-Mart Canada, to name a few.  “Susan has a strong reputation for client service, creative program design and team leadership,” says Brock-Woodland.  “Working together, we believe Krista and Susan's creativity and leadership will be a tremendous benefit to our clients and staff.”

MS&L Toronto is a full-service firm with consumer, healthcare and corporate specialists who offer public and media relations; corporate brand and reputation management; product promotion and marketing communications; healthcare communications; issues and crisis counsel; media training; stakeholder relations; employee engagement and event management and sponsorship.