ANN ARBOR, MI – July 9, 2009 – MS&L Digital, one of the industry’s leading digital practices, is launching another proprietary tool: the Multiloguer. This breakthrough software acts as a social media and digital influencer tool to maximize online results for clients and for account teams to effectively manage blogger and influencer relationships.

MS&L Digital created the Multiloguer as an outcome of its point of view on how communication has shifted from operating as a monologue, to a simple dialogue, and has emerged into a multilogue, with multiple conversations and participants taking place at any given time. This new digital discourse requires proper management of messages with credibility and context, which the Multiloguer delivers.          

The web-based instrument was created to provide:

1. Influencer relationship management: The tool covers more than 10,000 influencers in 28 industry and topical verticals, on eight major social media platforms – in nearly 20 countries. With the proliferation of digital techniques and the need for speed and rapid response in dealing with the media, MS&L developed technology that combined the agency’s growing influencer relationship catalog with an innovative management process.

2. Influencer measurement: The instrument measures new media results and quantifies both campaign-specific online conversations and broader online conversations about brands or topics. It consists of an algorithm that allows MS&L to calculate success with each influencer through an Impact Score that is generated based on the comments, trackbacks, and page views to show how far the reach is for a particular blog.

3. Online media monitoring: The tool also tracks online outreach campaigns and delivers monitoring reports directly to the client via a dashboard that automatically generates traffic data for blogs and instantly exports results to show the ROI on outreach.

“The Multiloguer builds on the agency’s history as an innovator in the online community,” said Jud Branam, managing director of MS&L Digital. “No other PR agency or digital communications firm has a tool quite like it. The Multiloguer not only lets us track who the truly powerful influencers are, it allows us to more effectively manage those valuable relationships and measure the success of our new media outreach. The combination improves efficiencies among our teams worldwide and ends up improving our client service in this critical space.”

The Multiloguer has successfully been used in more than 250 campaigns for some of the agency’s largest clients, and can be used to support product or campaign launches, build buzz into critical emerging media, leverage brand loyalists online and capture feedback from consumers.

MS&L Digital is the agency’s full-service interactive offering and specializes in blogger outreach, corporate blogging, WOM, mobile marketing, social media, influencer marketing, web development, online monitoring, SEO and more. Staff in offices around the world provide industry-leading digital counsel and support for several local and global clients. The integrated global offering includes distinct capabilities in North America, Europe, and Asia.  

About MS&L

MS&L is a leading global communications firm and part of MS&L Worldwide, a network of communications brands and consultancies with 54 offices in North America, Latin America, EMEA and Asia, as well as an extensive affiliate network. The agency specializes in using research, insights and technology to create and execute powerful communications strategies that are critical to client success. With a unique combination of advice, advocacy and action, MS&L delivers measurable business results for many of the world's largest companies and most successful brands.

 MS&L Worldwide (mslworldwide.com) is a member of the Publicis Groupe (Euronext Paris: FR0000130577), the world’s fourth largest communications group, and a global leader in digital and online advertising, media consulting, and healthcare communications. With some 45,000 professionals in 104 countries, the Groupe's activities cover advertising through three global advertising networks:  Leo Burnett, Publicis, Saatchi & Saatchi, as well as through its two multi-hub networks Fallon Worldwide and 49%-owned Bartle Bogle Hegarty; media agencies with two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services, including digital and interactive communications through Digitas, relationship and direct marketing, public and media relations, corporate and financial communications, multicultural communications, and event communications. The Groupe is also the world leader in healthcare communications. Web site: www.publicisgroupe.com.