FOR IMMEDIATE RELEASE
MS&L Wins 2009 Silver Anvil Award
06/05/2009NEW YORK – MS&L, one of the world's leading communications firms, won a 2009 Silver Anvil Award for its business to business marketing work with Becton, Dickinson and Company (BD). The Public Relations Society of America (PRSA) sponsors the Silver Anvil Awards annually to recognize organizations that successfully address contemporary issues to the highest standards. The ceremony was held on June 4, 2009.
BD’s campaign, “The Bug Stops Here,” aimed to prevent the spread of Methicillin-resistant Staphylococcus aureus (MRSA), a “superbug” associated with everything from medical complications to rising hospital costs. The multifaceted education campaign communicated the effectiveness of testing as part of a comprehensive prevention program designed to save lives.
This award comes on the heels of several recent awards for MS&L. Last month, the firm won six SABRE Awards in the U.S. and Europe for its work in digital media, consumer products and multicultural communications.
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