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FOR IMMEDIATE RELEASE

MS&L Midwest Bolsters Senior Team and Names Jeff Bodzewski Vice President, Corporate Branding and Joan Cetera, SVP, Consumer Home and Wellness

02/18/2010

Chicago – MS&L has announced the hiring of Joan Cetera as Senior Vice President, Consumer Home and Wellness practice leader, and Jeff Bodzewski as Vice President, Corporate Branding. The two will be based in the Chicago office, which, despite the down economy, experienced a dramatic expansion in 2009, with the addition of key brands, including DeVry University, Delta Faucets, Daisy brands, Wasa Crispbread, and Riddell.

“The addition of Joan Cetera and Jeff Bodzewski represents two more key building blocks in our rapid expansion in Chicago and the Midwest,“ said Joel Curran, managing director of MS&L Midwest.  “They both fit our ‘digital-forward’ point of view and represent a new generation of marketing communications executives who seamlessly merge online and offline consumer engagement.”

In her new role, Cetera will oversee client relationships with P&G, Delta Faucets and Daisy brands. Her broad-based consumer marketing experience ranges from financial services to toys and has included global clients from McDonald’s to Microsoft to Chase and Jim Beam Brands in her more than 13 years of public relations experience. She joins MS&L from Ogilvy PR, where she was senior vice president, and also held the post of deputy consumer group director. 

At Ogilvy PR, Cetera led teams for tourism, toy and consumer packaged goods companies, including the Brazil Ministry of Tourism, VTech toys, Playmobil, Tropicana, Johnson & Johnson, Bausch & Lomb and Jelmar (CLR). Prior to her tenure at Ogilvy, Cetera worked on a broad range of consumer accounts at JSH&A, Edelman and Golin/Harris. She holds a bachelor of science in news-editorial journalism from the University of Illinois, Urbana-Champaign, and an MBA from Keller Graduate School.

"I am excited to join MS&LGroup in this time of growth and change for the group and for the public relations industry.  As clients look to communicate points of view both on- and offline, the Chicago team is prepared to partner with them and ensure their messages meet the appropriate audiences," said Cetera.

Conversely, Bodzewski will manage key corporate client relationships, including DeVry University and the Kellogg School of Management, while assisting with the expansion of the office’s corporate and word of mouth marketing practices. Throughout his career, Bodzewski has led successful award winning marketing programs for leading global brands such as Microsoft, Centrica, Dow Chemical, Infiniti, TransUnion and Sprint.

“I am very enthusiastic to be joining MS&LGroup at this particular time in their history. I look forward to building on current client relationships, forging new business opportunities and working with Joel Curran and the entire Chicago team in the days ahead,” said Bodzewski 

Prior to joining MS&L, Bodzewski was an Account Director at Zócalo Group, a part of Ketchum, managing word of mouth marketing programs for some of the agency’s largest clients, such as Infiniti, Midas and Capital One. A customer service and resolution program he created for client Cricket Wireless became an industry standard for protecting a brand against negative attacks in the social media landscape. Bodzewski holds a bachelor of arts from Purdue University and MBA from Indiana University's Kelley School of Business.

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