FOR IMMEDIATE RELEASE
MSLGROUP Americas Appoints Janelle Dixon As Director of Insights Creation and Measurement
Move Underscores Company Commitment to ROI Unbound by Channel02/15/2012
NEW YORK -- MSLGROUP Americas today announced that Janelle Dixon has joined the agency as Senior Vice President and Director of Insights Creation and Measurement.
Dixon is a 15-year communications veteran who brings extensive and proven experience in earned, paid, owned and shared media. She will report directly to Jim Tsokanos, President of MSLGROUP Americas. Her team will support clients across the MSLGROUP Americas office network with a full array of primary and secondary research, customized measurement solutions and research-driven insights. She will also lead creation of new proprietary products and tools in insights, metrics and measurement.
“Our business has evolved to where we now need to offer seamless measurement across paid, owned, earned and shared media. With our firm’s vision to be our clients’ most trusted advisor in the always-on conversation that is unbound by channel, we sought out Janelle because of her rich experience and knowledge,” said Jim Tsokanos, President, MSLGROUP Americas. “Janelle will help us better serve our clients who are demanding not only comprehensive integration and digital ROI, but optimization of their investment in communications.”
brings a rich combination of client-side and agency experience across top
consumer companies and brands including Clorox, McDonald’s, Hilton, GE,
JCPenney, Visa, Bank of America and Verizon.
She most recently served on the client side as Unilever’s North America
Media Insights Manager where she leveraged new and traditional research
approaches to identify insights and created new research tools to improve
communications development and in-market measurement and optimization. Prior to Unilever, she was an Associate
Director of Custom Research and Insights at OMD where she led the research
initiatives supporting the company’s emerging media shared learning consortium.
"I was attracted to MSLGROUP Americas because of the agency's positioning to identify insights and measurement in an unbound media environment,” Dixon said. “As media engagement becomes more fragmented, it is essential to understand how consumers engage across channels to guide how we measure our efforts. They have asked me to strengthen and further develop their capabilities and I look forward to the tremendous opportunity."
has been a board member on the University of Pennsylvania’s Wharton Future of
Advertising Global Advisory Board. In
2009, she earned the Gold Festival of Media Award and the Silver ARF David
Ogilvy Award for Research for Visa’s integration in the 2009 CSI video game. She
has also served as a guest lecturer at New York University’s School of
Continuing and Professional Studies Integrated Marketing Program.
She holds a Master’s of Science degree in Publication Management from Drexel University and a Bachelor’s of Arts degree in English from the University of California at Santa Barbara.
About MSLGROUP Americas
MSLGROUP Americas, part of MSLGROUP, Publicis Groupe’s strategic communications, public relations and events network, has more than 800 employees in 19 offices spread across the US, Canada and Latin America. MSLGROUP is one of the world’s top 5 PR and events networks. With more than 3,000 people, its offices span 22 countries and cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day. Adding affiliates and partners into the equation, MSLGROUP’s reach increases to 4,000 employees in 83 countries. The group offers clients strategic advice, insight-guided thinking and big, compelling ideas – followed by thorough execution. www.mslgroup.com
About Publicis Groupe
Publicis Groupe [listed on the Euronext Paris Exchange - FR0000130577 - and part of the CAC 40 index] is the world's third largest communications group. With activities spanning 104 countries on five continents, Publicis Groupe offers local and international clients a complete range of advertising services through three global advertising networks, Leo Burnett, Publicis, Saatchi & Saatchi, and numerous agencies including Fallon, 49%-owned Bartle Bogle Hegarty, and Kaplan Thaler Group. VivaKi combines digital and media expertise, allowing connection with consumers in a holistic way, with Starcom MediaVest Group and ZenithOptimedia worldwide media networks; and interactive and digital marketing led by Digitas and Razorfish networks. VivaKi develops new services, tools, and next generation digital platforms. Publicis Grouper’s specialized agencies and marketing services offer healthcare communications with Publicis Healthcare Communications Group (PHCG, the first network in healthcare communications), sustainability communications and multicultural communications. With MSLGROUP, one of the world's top three PR and Events networks, expertise ranges from corporate and financial communications to public relations and public affairs, branding, social media marketing and events. www.publicisgroupe.com
CONTACT: Michael Echter, firstname.lastname@example.org; 646-500-7914