Allyson Clarke
Vice President, Insight Creation
Allyson Clarke is vice president and director of insight and research for MS&L. She is responsible for developing and implementing MS&L's research initiatives, assisting with the development of intellectual capital for the agency and providing clients with consumer and business trend information and insights.
Clarke has over a decade of experience in consumer trends, market and corporate communications research. Prior to joining MS&L, she was a research manager at Scholastic, the world's largest publisher and distributor of children's books, where she was responsible for directing new product development, message testing and corporate communications research. Allyson also spent eight years with RoperASW (now GfK), where she directed the firm's syndicated youth research product and served as a senior research director/account executive in the Roper Public Affairs division servicing key accounts including The Partnership for a Drug Free America, SADD, AARP, SIRIUS Satellite Radio and GE Medical Systems.
Clarke is an active member of the American Association for Public Opinion Research (AAPOR) and Advertising Women of New York (AWNY).
Clarke has a B.A. in psychology and Hispanic Studies from Connecticut College and an M.B.A. from CUNY Baruch Zicklin School of Business.