Business-to-Business Marketing

MSLGROUP has extensive experience in the B2B marketplace. For clients ranging from start-up companies to some of the world’s leading brands, MSLGROUP’s B2B services build critical connections with industry influencers and key decision makers within their own customer and prospective customer groups. Through our B2B brand-building roadmap process, we help our clients build, grow and maintain their brand reputations through an integrated push/pull communications strategy. By moving our clients from a position of brand awareness to brand preference in their industries, we help them generate new leads and drive marketshare.

Understanding B2B audiences

MSLGROUP understands the complex and unique communications needs of B2B audiences. Based on our experience with B2B sales structures and business models, MSLGROUP helps B2B companies develop and execute strategic, integrated public relations programs designed to reach all of their important audiences. We have developed deep relationships with business and trade media and industry influencers in the B2B space as well as with our clients’ own customers, partners, distributors, prospects, internal employees and other stakeholders.

Areas of expertise

With a broad range of expertise in B2B marketing, MSLGROUP customizes programs based on clients’ specific needs and business goals. Among the key services that MSLGROUP provides to B2B clients are:  

  • Branding and corporate positioning
  • Media relations programs
  • Thought leadership campaigns
  • Product and service launches
  • Industry events and tradeshow support
  • Customer testimonial programs
  • Executive visibility campaigns
  • Messaging and media training
  • Sales force communications
  • Issues management/ change management

Some of the clients for whom MSLGROUP has developed these B2B programs include:

Heidelberg Grace Wolters Kluwer

Equifax Randstad UPS

Tradeshows & industry events

One key channel for B2B companies to drive visibility and sales is through industry tradeshows and events. MSLGROUP has planned and executed numerous successful media events for B2B companies, ranging from two-day interactive press events to press conferences at national and international trade shows to media tours and customer visits in key market cities. Among the activities included in these events are the following:

  • Multi-media press conferences and receptions
  • Customer panel events
  • Executive speech development for CEOs and other senior executives
  • Pre-, during and post-show media relations to drive booth traffic and awareness
  • Press materials and press kit development
  • Special customer and media events on-site at the show
  • Production of sales presentation videos 
  • Development of live sales presentations run in tradeshow booths
  • Media results analysis post-show

These events have resulted in driving hundreds of thousands of media impressions in key trade press, significant customer, prospective customer and media booth/ event traffic and lead generation for clients.

If you would like more information about hiring our B2B team, e-mail

If you would like more information about joining our B2B team, e-mail

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