Bayer
Bayer HealthCare Pharmaceuticals U.S.
MS&L supported Bayer HealthCare Pharmaceuticals prior to, during and after the company's merger with Berlex in the U.S., which created a specialty pharmaceutical leader in more than five therapeutic areas. The integrated communications program included a wide variety of internal and external communications programs, including employee communications and internal launch initiatives, communications with media, third party organizations, and physicians, and launch events in five cities.