Heidelberg
Elevating Heidelberg’s Technological and Intellectual Leadership
Since 2001, MSLGROUP has served as the public relations agency of record for Heidelberg, the world’s largest manufacturer of printing presses and related equipment and software. MSLGROUP supports all key company divisions for Heidelberg in North America, providing integrated solutions that showcase the company’s technological and intellectual leadership. Through a comprehensive media relations program, we conduct daily outreach to industry trade and regional press and plan and execute numerous media events. Each year, we work with a third-party to conduct a yearly media audit of Heidelberg's coverage. The results show that Heidelberg consistently garners the highest number of media impressions and largest share of voice across key industry trades when compared to competitors. In addition to media relations, MSLGROUP works closely with Heidelberg customers to produce a monthly report of Heidelberg customer successes, which is distributed to all key media on a monthly basis and regularly featured in media coverage.
MSLGROUP elevates Heidelberg thought leadership through customer profiles, byline articles, white papers, executive speech development and speaking engagements. We also produce successful tradeshow events, including media relations and special events planning, press kit development, the development of sales presentations and executive speeches and PR support for overseas shows.