Argentina
Matías Alurralde Vice President, Muchnik, Alurralde, Jasper & Asociados/MSLGROUP
Matías Alurralde is a vice president of Muchnik, Alurralde, Jasper & Asociados/MSLGROUP and leads its health and financial services practices. He has been working on the design and implementation of internal and external communication strategies and on the general coordination of national, regional and international launches to the press. He manages institutional relations and public affairs for clients such us: Shell, United Airlines, Boeringher Ingelheim, Coca Cola, Genzyme, BASF, BNP Paribás, and Censosud Group, among others. He is also responsible for media and crisis management training courses to clients all over Latin America.
Alurralde previously worked at Edelman Public Relations International, where his clients included General Motors, Colgate Palmolive, Amway and AES Energy.
He graduated in social communications at Salvador University, Buenos Aires, and specialized in advertising. During his first year at university, he worked for the events and promotions department of MPM Comunicación and later moved to its PR department. After five years working for the above mentioned consulting firm, he moved to Difusora Baires (Radio El Mundo/Radio Horizonte), where he worked in radio production, news and graphic design.
Alurralde was born in Buenos Aires in 1964.