American Heart Association
Building a Creative Platform: The Heart of Diabetes
Working with the American Heart Association, MS&L created and launched “The Heart of Diabetes” consumer education program, a targeted, unbranded patient action campaign to encourage stronger patient dialogue with doctors regarding insulin resistance and CVD risks. Key creative elements included a PSA program with celebrities Stephen Furst and Rita Morena supported by local media tours that drove patient enrollment in the program. The program also featured numerous partnerships with provider organizations with the most access to our target audiences. These included the American Association of Diabetes Educators, American Stroke Association, National Black Nurses Association, and American Association of Nurse Practitioners. The program won a Silver Anvil.