Organizations invest millions of dollars and years of effort to build their brands and develop trust among their key stakeholders. Yet in today’s rapid-fire digital world, a crisis can occur in a heartbeat and potentially destroy your hard earned reputation. This is why MSLGROUP believes that crisis communications, founded upon a coherent set of corporate values and delivered through clear, strategic yet transparent means, can enable companies to mitigate a crisis and prevent irreversible damage to your business and reputation.  

Rapid and effective response is critical with so much at stake. In today’s environment, effective crisis communications and issues management requires a new understanding of who your audience is and where they look for and share information about your brand. These days, an effective crisis response requires a strategic mix of digital and social media, combined with traditional media communications, to deliver results.

MSLGROUP has been providing crisis and issues support and counsel to Fortune 500 companies for more than 70 years. Our experienced crisis communications counselors will work with your management team to assess situations, develop effective response plans and help reestablish trust and confidence in your brand. The Crisis and Issues Team has members around the globe to support you.

The MSLGROUP Crisis and Issues team is available 24/7/365 and ready to help you effectively manage any situation you may face. Our services include:


  • Product recall/performance issues
  • Lawsuits
  • Leadership changes
  • Earnings/financial crisis
  • Employee misconduct
  • Civil litigation and criminal prosecution
  • Corporate governance/shareholder controversies
  • Whistleblowers
  • Antitrust issues
  • Patent disputes
  • Data security breach
  • Social/digital media crisis
  • Adverse patient events, counterfeits
  • Discrimination and other employment issues
  • Natural disasters
  • Media-generated reputation crisis
  • Loss of life


  • Comprehensive crisis plans
  • Public opinion research
  • Third-party analysis, recruiting and engagement
  • Issues aversion
  • Crisis training programs for franchise operators and store managers
  • Scenario development, tabletop exercises and full-scale crisis drills
  • Media relations (including serving as spokespeople)
  • Frontline communications protocols
  • Interface with state and federal regulators
  • Internal communications and education
  • Patent and litigation
  • Key message development testing
  • Social media crisis analysis and response

If you would like more information about hiring our issues and crisis management team, email


Document Actions