Argentina
Karina Riera Partner and Director of Regional Network, Muchnik, Alurralde, Jasper & Assoc/MSLGROUP
Karina Riera is a partner and director at Muchnik, Alurralde, Jasper & Assoc./MSLGROUP, where she is also the Latin American account director for Philips. Other roles and accomplishments at the firm include new business coordinator for Latin America, organizing two MSLGROUP Latin American Meetings in Buenos Aires, and consolidating a network of affiliates that services major global brands such as the World Economic Forum, BBC Mundo, Diageo, Microsoft, Telmex, 3G Americas, Philips, and Staples, among others.
Riera’s expertise in sports and events has helped clients such as Heineken, BNP Paribas, BAT, Philips, PeopleSoft and Megatlon profit from their relationship with the media. She has also participated as speaker in several sport marketing courses in Argentina.
She is a member of the World Economic Forum Communications Department, and for the last 10 years has participated in every meeting in Davos, Latin America and the Middle East; is a member of Women´s International Networking based in Geneva; is an active participant in several Argentine-based NGO’s working on youth and environmental matters; is a member of IPRA; and has obtained two Jerry Goldemberg Awards, and various other awards.
She has a bachelor’s degree in marketing from Golden Gate University, San Francisco, USA, where she graduated with honors. Riera, born in 1966, is fluent in English and has obtained a post graduate degree in Marketing from UADE University, in Buenos Aires.