Bob Campbell is a vice president for Hass MS&L and has more than 15 years of experience in communications, specializing in media campaigns.

His counsel and articles have helped clients land coverage in a variety of national, regional, local and trade/industry media. Campbell has helped generate positive coverage for his clients in WIRED, PARADE, U.S. News & World Report, Barron’s, USA Today, NBC Nightly News, AARP Bulletin, Despierta America (Univision), Detroit Free Press, Detroit News, Chicago Tribune, Orlando Sentinel, Indianapolis Star, Automotive News, Issues in Science & Technology, 9-1-1 Magazine, Police Magazine, Public Safety Communications and Ethanol Today.

Campbell currently manages many of the agency’s corporate affairs clients such as handling GM’s complex diversity initiatives and sensitive issues on behalf of Marathon Petroleum Company. He has also managed large corporate social responsibility programs such as a joint partnership between GM and Martin Luther King, Jr. Foundation to raise funding for the MLK, Jr. Memorial. With $260,000 over two years, the team helped double contributions to the foundation from $30 million to more than $84 million.

Campbell’s team received national industry recognition for its work on behalf of the OnStar subscriber testimonial program, which was a finalist for PRWeek's Technology Campaign of the Year and Corporate Brand Campaign of the Year in 2004. His team also received recognition for helping OnStar partner with the National Center for Missing & Exploited Children around AMBER Alerts. The program received a SABRE 2004 Certificate of Excellence.

Before joining MS&L, Campbell spent 10 years in print journalism, working for daily newspapers in Michigan and Kentucky as a reporter, editorial writer and assistant news editor. He is also a former adjunct instructor at the University of Kentucky, where he taught editorial and column writing.

Campbell began his writing career in 1991 as a reporter with the Flint Journal in his hometown of Flint, Mich. Two years later, he won the “Words That Care Award” from the Michigan Federation of Private Child & Family Care Agencies for a series of stories about the reunion of a father with his two-year-old son. Campbell also covered business issues – including the labor relations beat – while at The Flint Journal.

He joined the Lexington (Ky.) Herald-Leader in September 1993 as a court reporter. The following year he won two reporting awards from the Kentucky Press Association – one in the general news category, the other for spot news. Campbell moved over to the editorial board in April 1995, where he wrote frequently about race relations, guns and crime, and local government. He was interviewed on ESPN and several large radio stations for his column about the significance of the University of Kentucky hiring its first black head basketball coach.

Campbell covered suburban government and general assignment stories for the Detroit Free Press, and worked for a trade magazine published by the Society of Manufacturing Engineers.

Campbell is a journeyman electrician and worked seven years in a General Motors’ components plant before deciding to pursue a journalism career. He has a degree in communications from the University of Michigan-Flint.