Energy-efficiency, environmental responsibility and sustainability have long been guiding principles behind Philips.  As global warming and energy conservation continue to be a growing concern in today’s business climate and among U.S. consumers, Philips Lighting looked to implement a unique and aggressive program that would demonstrate their commitment to developing innovative solutions and products that create positive and lasting impacts on the environment.

MS&L organized a press conference for Philips at the National Press Club in Washington D.C. where influential congressional leaders and environmentalists announced the formation of The Lighting Efficiency Coalition.  The Philips-led coalition announced a legislative call-to-action for the adoption of more energy-efficient lighting in North America among businesses and consumers.  Additionally, Philips pledged to seek a phase-out of inefficient incandescent light bulbs by 2016 – becoming the first North American lighting manufacturer to take such actions. 

MS&L helped Philips garner coverage in more than 88 national media outlets, including an exclusive with The New York Times, and coverage with “ABC World News Tonight,” “CBS Evening News,” “TODAY,” and the Christian Science Monitor.  Since the announcement, awareness levels of energy efficiency issues and the impact that compact fluorescent lights (CFLs) can deliver have dramatically increased.  Sales of Philips CFLs saw a momentous spike in the days and weeks following the announcement.  Additionally, leading corporations such as Wal-Mart, The Home Depot and many others have joined in the movement and even Philips Lighting’s main competitors, GE and Osram Sylvania, have supported the push for more energy-efficient lighting options