Fashion & Beauty
At MSLGROUP, we believe fashion and beauty is about more than hemlines and lipstick shades. It’s about building an emotional connection that resonates with consumers, highlights the trends and reflects the brand’s equity. Our unique approach combines the niche understanding of both fashion & beauty with strategic knowledge and experience in how to build big brands. By leveraging MSLGROUP’s expertise in influencer marketing, marketing to women, interactive communications and specialist media relations, as well as partnering with MSLGROUP Entertainment, we are able to develop unique and impactful platforms that bring client’s brands to new levels of excellence.
Some of our core offerings include:
- On-staff experts
Our team includes many individuals with rich, relevant fashion and beauty backgrounds ranging from an opinion leader who contributes to popular websites beautynewsnyc.com and beautynewsla.com to a PR leader who created the Kahlua Emerging Fashion Designer Program.
- Beauty Media 100
We have a dedicated approach to media relations that includes maintaining a first-name relationship with the leading consumer and trade beauty books, both on & offline.
- MSLGROUP Beauty Newsletter
Our bi-monthly report shares trends and movements in the beauty marketplace that are relevant to our clients.
- Quarterly MSLGROUP Global Beauty “Vision Report”
The MSLGROUP Global Beauty team produces a quarterly 4-color piece showcasing a specific platform that is emerging in the beauty marketplace. The Vision Report is a full review of a topical theme including thought leader perspectives and editor expert opinion.
- Participation in Beauty Industry Events & Report Generation
You will find MSLGROUP on-site at all important industry events from the NY/LA/Miami Fashion Weeks to Cosmetic Executive Women seminars, from the IBC (International Beauty Show) to GenArt events.
If you would like more information about joining our fashion & beauty team, e-mail firstname.lastname@example.org.