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Renee Wilson

Managing Director, MSL New York

Renee Wilson

Renee Wilson is the managing director of MSL New York. She is responsible for the day-to-day operations of the firm’s flagship office including client service, new business and talent development. In addition, Renee helps direct the strategic services and innovation arm of the office, and aids in new product creation and the firm’s innovation strategy. She is also the global account director for P&G.

With more than 18 years of award-winning experience, Renee specializes in influencer marketing, marketing to women and launching new products.  A strong proponent of developing word-of-mouth (WOM) breakthrough thinking, Renee is helping to further the firm’s specialty in this area.  The first product launched in this specialty was the Conversation Catalyst Report, an in-depth look at the DNA of WOM conversations.

Prior to this role, Renee directed MSL New York’s Global Consumer Marketing practice for two years.  During this time she played a key role managing the P&G portfolio of brands, including Always, Tampax, Febreze, Swiffer, Charmin, Downy, Mr. Clean and Pringles, along with providing counsel to the Novartis (Keri Lotion), Cartier, Western Union and Philips clients.
 
Additional experience includes directing  the consumer practice of another international firm and spending four years based in London managing pan-European programs for Kellogg’s and J&J.  Renee is a member of the PRSA Board of Directors and Women In Communications.  She also has spoken at several conference on international communications and marketing to women as well as published on the subject of international marketing, WOM marketing and food/beverage.
 
Renee earned a B.A. in communications and Spanish from Rutgers University.
 
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