MSLGROUP’s Motion Marketing specialty practice works with the world’s leading automotive corporations, transportation companies, suppliers and accessory product manufacturers. Building on a 29-year relationship with GM that has involved top-level corporate communications, product/brand work around the globe, technology (OnStar), corporate social responsibility and sustainability, MSLGROUP today works for top brands like Havoline, Carmax and Maaco as well as the Ethanol Promotion and Information Council.
No agency has more automotive public relations experience than MSLGROUP. Our “sweet spot” is developing exciting campaigns that reach the automotive enthusiast and those who live the automotive lifestyle.
The Motion Marketing team is comprised of experts in branding; research and insights; strategic planning; consumer and B2B marketing; digital strategy; design; and, media relations. We specialize in developing truly integrated marketing campaigns that increase awareness and drive demand and sales.
Four common ‘touch points’ are at the heart of the connections we forge with key audiences:
From navigational systems to lighting systems to entertainment systems, audiences increasingly seek new TECHNOLOGY AND INNOVATION from every type of automotive equipment and product they purchase and install to make driving a more enjoyable, safer, more cost-efficient experience.
They build powerful connections to brands that promise SAFETY for themselves and their family.
From having top-performing vehicles to those that offer luxurious appointments, to higher quality motor oils, or the best service in the category, audiences demand QUALITY.
They seek brands that define, validate and enhance their image and add a sense of personal STYLE to their lives. Their vehicles are a labor of love and the brands they choose must connect to that passion.
If you would like more information about hiring our Motion Marketing team, e-mail firstname.lastname@example.org.
If you would like more information about joining our Motion Marketing team, e-mail email@example.com.