A Cuil Search Engine Unveiled
MS&L launched and positioned Cuil as a search engine alternative in a category dominated by rivals Google and Yahoo!
Cuil
According to several recent studies, consumers suffer from search fatigue and are looking for an alternative. An Autobytel study cites that 7 out of 10 Americans specifically suffer from search fatigue and that one of the most frustrating causes is that they rarely find what they are looking for on the first, second, or even third search query. Enter Cuil, the new search engine with a new approach to search.
To break through the crowded search market dominated by the big five: Google, Yahoo!, MSN, AOL and Ask, MS&L focused on building awareness and driving traffic to Cuil’s Web site on launch day. Simultaneous media tours were coordinated on the East and West Coasts to provide top-tier traditional and blogger media influencers with a sneak peek of the new search engine. MS&L also targeted key players in the blogosphere on launch day. MS&L’s efforts, which were commended in several news stories, resulted in coverage in nearly every major U.S. publication, including Wall Street Journal, New York Times, San Francisco Chronicle, Forbes, BusinessWeek, CNETNews.com, as well as several leading international outlets. Cuil was also featured in more than 300 broadcast stories at launch week, including Fox Business and BBC News. Cuil was the leading news story on July 28, 2008 and a “hot topic” on msn.com. The team drove more than 50 million unique users to the site on launch day (unprecedented for a start-up and on par with Microsoft Live and Yahoo Search traffic).
Launching Cuil into the search market has reshaped the search dialogue, and Cuil continues to be included in search news as a player to watch.