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PurPle

PurPle is MSLGROUP America's comprehensive global purpose offering that connects its cause, responsibility and sustainability resources, experts and specialized services together.

 

Called PurPle (Purpose + People), our new purpose offering guides organizations and companies in building and communicating purpose-led business strategies that put people at the center.  Using the latest social and digital tools for Collaborative Social Innovation the approach is helping agency clients partner with communities, governments, customers and employees to co-create solutions to the world's toughest problems.  The specialty is led by Pascal Beucler, Chief Strategy Officer of MSLGROUP and Scott Beaudoin, global director, PurPle.

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The global PurPle offering connects a team of more than 100 experts in cause, citizenship, sustainability and related areas that impact business strategies today.  At present this team handles over $25 million of business in the category, working on breakthrough purpose-inspired projects for clients including Kellogg's, GE India, Perfetti Van Melle and Dell.  

Pascal Beucler, Chief Strategy Officer at MSLGROUP commented, "What it means to be a good corporate citizen has evolved from Green (environment) and Blue (sustainability) to Purple (Purpose and People).  Tomorrow's successful PurPle companies and brands will be the ones that drive more rapid and meaningful change in society and business through the co-creation with stakeholders of shared value, and a shared purpose in society."