MS&L’s Social Activism Marketing (SAM) specialty is a bold new approach that uniquely blends the power of corporate social responsibility and cause marketing with the penetration of digital tools to spawn social movements for profit and purpose.

The concept of value and values are rapidly merging in the minds of consumers.  Now more than ever, people want to be engaged with companies that share their values.  Recent research by MS&L Worldwide and GFK Roper asked consumers in the U.S. and five other countries how a company’s core values affect its reputation. The findings reveal that consumers understand that companies should put making a profit their first priority. But they also expect a company to do things in the “right” and responsible way. Consumers want the companies they purchase from to be attached to something larger and have a higher purpose beyond simply making money.

Attaching a brand to a higher purpose can no longer be an add-on, it is indispensable if a brand wants to gain market share faster than competitors and keep consumers loyal during a difficult economic climate. MS&L’s SAM specialty includes four stages of social movement that corporations can use to develop innovative activism communications initiatives. Our proprietary process takes into account the current economic environment, research on the relationship between corporations and service, and the power of relationship management via digital tools.

Our Point of View
In order to maximize the movement of messages, product and profit, we must move people. The mobilization of people occurs at the intersection of social responsibility and cause marketing, where hyper-engaged consumers, customers, influencers and communities spawn social movements. When this happens, and is driven by a brand or company, the desired business results are multiplied exponentially.

MS&L’s SAM Optimization Process
MS&L uses a proprietary model to create powerful social movements to maximize social and business impacts.  We approach this in four stages:

* Aligning Brand DNA with Cause DNA
* Connecting Brand’s Social Mission with Consumers & Stakeholders Online & Offline
* Developing a Platform to Engage and Empower Social Activists
* Mobilizing Social Activism in the Marketplace for Profit & Purpose

If you would like more information about hiring our MS&L Social Activism Marketing team, please e-mail scott.beaudoin@mslworldwide.com

If you would like more information about joining our SAM team, e-mail careers@mslworldwide.com