Cause marketing was established over 25 years ago and is now a $1.5+ billion dollar industry. Companies that meaningfully align with a cause and communicate their support to consumers and key stakeholders in an authentic and relevant way, have increased their competitive context as well as their bottom line.
MS&L’s Social Activism Marketing (SAM) platform is a bold approach that blends the power of corporate social responsibility and cause marketing with the penetration of digital tools to spawn social movements that move messages, product and profit on behalf of companies and brands. Our proprietary SAM Optimization process includes four stages of social movement that corporations can utilize to develop unique and sustainable cause programs. We work with clients to identify the intersection of corporate social responsibility and cause marketing to facilitate social movements, drive influence and maximize the reach of a particular program.
To request more information about Social Activism Marketing and to download the PRSA Social Values Deck from MS&L, Sodexo and USA Today, please fill out this brief form.
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